Trying a virtually untested technology


Assignment:

Google Glass has so appealed to consumers that they have competed to pay around $1,500, just to be able to among the first to try out the new technological gadget. What makes people shell out so much to try a virtually untested technology? What keeps others from giving them a go? And why are so many companies introducing some version of wearable technology, despite some warnings that the trend will never take off among regular consumers?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Trying a virtually untested technology
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