1. The selling concept and marketing concept have different meanings, why?
2. Those who are in Generation __ were born between 1965 and 1976, while those born between 1977 and 2000 are called Generation ___ or _________.
3. True or False: Brand mantra serves to articulate the heart and soul of a brand in a 3-5 word phrase.
4. True or False: Clorox bleach would count as a durable good.
5. True or False: Marketing is defined as the process by which companies create value for customers and build strong customer relationships, capturing customers’ value in return.
5. True or False: Trying a new brand of cookies just out of boredom is an example of habitual buying behavior.
6. True or False? The “Share a Coke with…” campaign by beverage company Coca-Cola is a way of letting customers customize their soda cans. This would be an example of micromarketing.