Question 1: Can you list the process of building of new brand? Illustrate the sources of brand equity?
Question 2: Which brands do you encompass the most resonance with? Explain why?
Question 3: Enlist the different types of brand. What are the necessary elements of a strong brand?
Question 4: Write a short not on new trends in marketing with special reference to different forces responsible for such modifications.
Question 5: Describe in brief latest trends in the marketing practices?
Question 6: How efficiently has the brand mixed and matched marketing communications? How explicitly has it integrated its communication program?
Question 7: What do you see as the responsibility of Internet for building brands?