1) Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market
2) Evaluate the competitive environment of the firm: Apply Porters model and analyze each factor relative to the company
3) Discuss which environmental factor poses the most significant threat to Whole Food and what the company can do to combat it
4) Complete a SWOT analysis and identify significant opportunities and threats facing the organization
5) Discuss how Whole Foods can use it strengths and opportunities to achieve a sustained competitive advantage in the marketplace