Trek Bicycle began by manufacturing high-quality, prestige bicycles that required the best materials and component parts. Trek expanded from road racing and mountain bikes to produce a wide range of bikes such as tandem and children's bikes while continuing its focus on quality. Today, Trek is one of the leading manufacturers of bicycles and cycling products with more than $600 million in sales and 2,000 employees. Trek's products are marketed through 1,700 dealers in North America and wholly owned subsidiaries in seven countries, and through distributors in 80 other countries. Trek's global mission is to "help the world use the bicycle as a simple solution to complex problems."
Business marketing is the marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others. Organizational buyers are those manufacturers, wholesalers, retailers, and other government agencies that buy goods and services for their own use or for resale. Organizational buyers purchase and lease large volumes of capital equipment, raw materials, manufactured parts, supplies, and business services. Organizational buyers are divided into three markets: (1) industrial, (2) reseller, and (3) government?
As cycling's popularity increased, so did consumer demand for Trek's products. As consumer demand for Trek's bikes increased, so did Trek's demand for raw materials from its suppliers. The relationship between consumer demand for products and industrial demand for raw materials is known as _______
secondary demand
elastic demand
consumer demand
derived demand
inelastic demand