Traditional offline marketing techniques


Task: Can someone please provide some assistance with these questions below. Each question has to be between 350 to 450 words.

Q1. Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.

Q2. Explain how behavioral targeting is supposed to benefit both consumers and businesses.

Q3. How does information collected through online forms differ from site transaction logs?

Q4. Which potentially provides a more complete consumer profile?

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Marketing Management: Traditional offline marketing techniques
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