Problem: I need to decide between a traditional IPO or an online auction. I need to conduct an analysis and based on the findings recommend an IPO to Avaya's executives. Please add 2 references that I can revert back to for understanding and clarification.
Some issues to consider in answering the above include:
1) The type of investors Avaya is likely to attract.
2) The lessons learned from Google and Morningstar from their auction IPO's.
3) Advantages of each type of IPO.
4) Costs and risks of each type of IPO.