After doing some research both on Second Life and on online auction IPOs, write a four to five page paper answering the following question:
What type of IPO should Second Life use - a traditional IPO or an online auction?
In your paper you should consider the following issues:
A. The type of investors Second Life is likely to attract
B. The lessons learned from Google and Morningstar from their auction IPOs
C. Costs and risks of each type of IPO