Traditional businesses


Many non-profit organizations such as universities, churches, government agencies, and charities, are using marketing techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise.

Need to know info about discussion question:

A few hints to get you started (Do not answer by question, but incorporate these into your answer.):

What does marketing mean?

What is marketing success predicated upon?

Where do needs enter?

Does marketing create efficiencies?

What is the purpose of a non profit?

How similar are for profit and non profit firms? How different?

Has society changed?

How do you define ethics?

Finally, individual posts must be within 250 words

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Marketing Management: Traditional businesses
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