Assignment: Trader Joe's - Case Analysis Questions
1. Explain what strategy (cost leadership/differentiation, focused/broad) Trader Joe follows. Also, briefly explain where our local Fry's compare on these dimensions.
2. Trader Joe is doing well in what could be considered a fairly difficult industry. What are their core competencies and how do they lead to a competitive advantage? Why can't their competitors imitate?
Attachment:- Readings.rar