Assume you are a well-versed, knowledgeable, and experienced consultant. Consider this situation: Fred Stringer has come up with a new computer program to help online sellers manage online auctions at sites such as eBay and others. This computer program is superior to just using a spreadsheet to track auctions. Fred would like his program to become the dominant design, but also wants to earn a profit from all his hard work. Explain the advice you would provide to Fred in terms of what he can do to meet both of these objectives.
Please give references in the APA format.