Topic Organization audit in marketing department
Definition: The organization audit on marketing deals with the firm's overall structure (can it meet the changing needs of the marketplace), how the marketing department is organized (can it accommodate the planning requirements of the firm's assortment of brands), and the extent of synergy between the various marketing units (are there good relations between sales and merchandising).
Written report - Find the video relate the topic. Write the "One Page Memo" is an effective tool used by managers too busy to read extensive reports. It helps communicate and achieve a shared mental model for decision making.
This exercise gives you opportunity to learn one of the many "One Page" methodologies.
Please discuss your topic using the following SBAR format:
1. Situation- describe what is happening in the video
2. Background- why it is happening in the video (context/circumstances)
3. Analysis- your insights by applying Marketing Strategy, and/or OB/OT theory
4. Recommendation(s) as a manager of change, what specific things do you suggest to fix the
Situation in the video?
The written report consists of a cover page with your name, ID#, etc., and the one page SBAR. Please double space and use a font of no less than 11. Please include the URL in the Bibliography page.