TOPIC: INNOVATION The industry innovation report (1500 words) focuses on an industry and identifies components and players (competitors) in innovation ecosystem, recent developments and future prospect. Eg MacDonalds but do not mention name except broadly titled as a fast food restuarant based in Singapore. To carry out a study on industry sector innovation performance and write a report focusing on the development of effective innovation by specific companies. objective is to help comprehension in understanding the environment in which innovation takes place for a specific industry, which may include government policy initiatives, public and private research. *do not write about SWOT *PEST factors should be limit to 1page or 10-20% of content *to include but not limited to innovation & entrepreneurship process, business model canvas.