Topic 1: Given the commoditized nature of many markets today, does customer relationship management and its associated focus on quality, value, and satisfaction make sense? If price is the only true means of differentiation in a commoditized market, why should a firm care about quality? Explain.
Topic 2: Select one profitability analysis and discuss in-depth how this analysis can aid in the decision-making process. Assume that the decision-maker needs to decide between two marketing alternatives.
450 - 500 words minimum. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.
Topic 3: Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm's leadership? Explain your answer.
What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?