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Today more and more us firms especially small to

Today, more and more US firms, especially small to medium-sized ones, are looking to global markets to meet their objectives for sales revenue and profit growth.

Is it a contradictory strategy to increase costs to go global or is this not the case? How could it not cost more? Or, if it does cost more, what are the financial returns?

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Marketing Management: Today more and more us firms especially small to

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