Distribution Strategies
Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.
Respond to the following:
- Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your answer.
- What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?