Results Of the 50 films reviewed, 34 (68%) displayed at least 1 episode of tobacco or alcohol employ. Twenty-eight (56%) portrayed 1 or more incidences of tobacco employ, comprising all 7 films released in 1996 and 1997. Twenty-five films (50%) included alcohol use. Smoking was portrayed upon screen by 76 characters for more than 45 minutes in duration; alcohol employ was portrayed by 63 characters for 27 minutes. Good characters employ tobacco and alcohol as frequently as bad characters. Cigars and wine are shown in these films more often than other tobacco or alcohol substances.