“To Which Flock Do You Belong?”
Read the Marketing Matters box on page 226 in the text. Go to www.mybestsegments.com and click the “You Are Where You Live” image. Then type in your ZIP code to find out what the most common segments are in your neighborhood.
How can you use this information for your Course Project?
What specific product or service organizations might be interested in targeting these segments?
How could this information be used with social media?