Complete a SWOT analysis for Mattel's Global Manufacturing and the question-
1. Do manufactures of children's products have special obligations to consumers and society? If so, what are these responsibilities?
2. Comment on the strengths and weaknesses of Mattel's core brands. In looking at Barbie specifically, what actions would you recommend to stem Barbie's sales decline? Should Mattel accept the fact that the brand will never regain its former sale status? Explain
3. To what extent was and Mattel responsible for issues related to its production of toys in China? How might Mattel have avoided these issues?
4. What opportunities and threats does Mattel face as it looks toward its future?