Problem 1: Find a brand that you admire and select one of its online communities. Identify whether there are complaints in these communities and evaluate good and weak management communication practices. Make recommendations to improve the responses where relevant.
Problem 2: To what extent is it essential to establish an online community? Analyze the advantages and disadvantages of creating an online community for (a) a sports group, (b) a clothing brand, or (c) a music organization, which is engaging and thriving.