Discussion Post: Consumer Behavior
Think about and share at least two products that have similar packaging. Then think about and share two products that have similar shapes. Then think about and share two products that have similar names.
To what extent do these examples represent stimulus generalization? In each case name the primary brand, and which brand is the "me too" brand?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.