Avia makes athletic shoes. Avia's market research has shown that there are a large number of serious runners living in the Pacific Northwest region of the United States. These individuals would be willing to pay over $300 for a good pair of running shoes. To reach this market, the best media option for Avia's print ads would probably be:
Regional editions of specialty magazines such as Runner's World
Regional editions of general interest magazines such as Time or Newsweek
The sports section of national newspapers such as USA Today
Regional editions of general sports magazines such as Sports Illustrated
Local television