Solved: To make the advertisement worthwhile how many of the, Business Economics

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To make the advertisement worthwhile how many of the

Word-of-mouth Book sales. Consider a publisher who earns a profit of $2 per book sold. An advertisement that cost $340,000 would sell 100,000 books directly. To make the advertisement worthwhile, how many of the original buyers must each persuade just one other just one other to buy the book?

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