Case Objectives
1. To investigate how external environmental issues can affect a firm’s strategy.
2. To examine how a reevaluation of strategy involves assessment of internal activities and resources.
3. To discuss the decisions and actions that a firm has to undertake to sustain a competitive advantage
4. To understand the role of strategic leadership, especially when pursuing innovation.
Discussion Questions:
How does Pixar use strategic management?
What elements in the external environment might affect Pixar’s strategy?
What key internal resources does Pixar have that might help it support its competitive strategy?
What is Pixar’s competitive strategy, and what is the basis of Pixar’s competitive advantage?
How has strategic leadership and the management of innovation helped Pixar sustain its competitive edge? What challenges remain for Catmull and Lasseter?