To find the optimum balance of emotional and logical

Question

How many steps are in the AIDCA model?

Select the correct response:

• 9
• 11
• 4
• 8
• 7

To find the optimum balance of emotional and logical appeals, which of the following factors should you NOT consider?

Select the correct response:

• The degree of resistance you need to overcome
• How far you feel empowered to sell your point of view
• The actions you hope to motivate

Deductive reasoning