To ensure that you only focus on relevant areas, critically analyze eachenvironmental factor and its likely impact that may have on the key components of yourmarket entry and marketing strategy (e.g. segmenting, selecting potential target markets,positioning strategies and strategy on four Ps). An analysis of the environmental issue iscritical to identify any possible impact on any aspect of your marketing plan. In fact, it isessential that your assignment should focus on analysis and interpretation of a piece ofenvironmental information rather than mere description of it. Make sure you supplementthe relevant chapters of the text and reference books with a rich variety of other relevantsources from academic journals and web-based up to-date materials dating no furtherback than 2008. If any web-based material is used, full citation is manadatory.