Marketing Assignment
Topic: Five P's of Marketing
Overview:
You are the Vice- President of Marketing for Frito Lay Canada. You have just completed a market research study of the Canadian market and discovered some interesting information about the Canadian consumer.
• Canadians are snacking more frequently.
• Snacking is the fasting growing segment in Canada.
• Potato chips are the fastest growing snack item.
• Flavors are the key reason why consumers are eating more chips.
• Baby Boomers are a target market for chips.
• Baby Boomers want more gourmet unique flavors and healthier options.
• Baby Boomers have disposable income and are shopping at smaller upscale grocery stores.
• Baby Boomers like to snack, however need to watch their consumption intake.
Objective:
To develop a new product plan for the introduction of a product to satisfy the Baby Boomer consumers needs. Your report must include the following:
1. Products brand namy and a detailed description of the product),
2. Price- recommend a pricing strategy and why?
3. Place - where will you sell the chips and why?
4. Promotion - List the three ideas to promote your product to your target consumer.
Expectations;
Provide a typed report outlining your plan answering the questions above. (Maximum 4 pages - including a cover and reference pages, single spaced, font size 12)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- FIVE-P.rar