To design a “Zero Based Channel” what actions do you need to take as a channel designer? (While answering this question consider and elaborate upon the interconnections that the following concepts will have on your design steps: Segmentation of your customer market and the criteria for segmentation. What impact it has on the positioning of the channel The choice of the Channel Structure Channel membership and their identity Exploring the idea of multiple channels Concerns about channel intensity Addressing Gaps that develop over time due to changes in the Environmental Bounds and Managerial Bounds.