BackGround:
Inspero Inc. was founded by two MIT MBA students in September 2014
Their vision
“To completely rethink headphones by inventing a new way to experience and interact with sound.”
Vinci’s team now consist of 50 engineers and designers.
They have operations in New York, Bangkok, Beijing & Shenzhen.
In October 2015. Vinci was introduced and released their first headphones.
The product was a success and sold out within six months.
In November 2016, Vinci launched the first standalone intelligent headphone
Raised $1,297,277 on Kickstarter & Indiegogo.
In 2015, the global earphones & headphones market size was valued at USD 8.7 billion.
The global earphones and headphone market is expected to grow to $15.8 billion by 2025.
l. Growth Influences
Widespread use of mobile devices
Noise cancelling technology innovations
Popularity in music streaming services
Find the info below about Vinci 2.0 Headphones
ll. Market size
a. Estimated industry sales for the planning year
b. Estimated market growth rate.
III. The Marketing Plan
a. Marketing Objectives
b. The target market and product positioning statement
c. The marketing mix