To complete this assignment, students must prepare a real-world marketing news example, event, or success story and communicate it to the class. Students should use popular resources such as The Wall Street Journal, Bloomberg Businessweek, Inc., etc. and turn in a brief summary via discussion board. Examples should relate to assigned chapters for that particular week as much as possible.
LEARNING OBJECTIVES
1 Outline how customers, the company, competitors, and corporate partners affect marketing strategy.
2 Explain why marketers must consider their macroenvironment when they make decisions.
3 Describe the differences among the various generational cohorts.
4 Identify various social trends that affect marketing.
NOTE: Copy-and-paste news articles will not count for credit!
Your post should include:
1) Title/topic
2) Body of the message (150 word minimum)
3) Source(s) used
4) Underline three key terms in your post
Attachment:- sources.rar