To capitalize on the diversity that the domestic market provides, small businesses should:
a. use a "shotgun approach" to marketing, firing marketing blasts at every potential customer they see, hoping to capture some of them.
b. pursue a "one-size-fits-all" marketing approach designed to appeal to the mass market so that they can reach as many potential customers as possible.
c. follow a "rifle approach" to marketing, focusing on narrow market segments and taking the time to recognize, understand, and cater to the specific needs of each segment.
d. try to outspend their competitors in advertising, promotional, and marketing campaigns.