Marketing Management
To become a warrior, tradition holds that each of the aspiring young warriors must kill a lion. This sounds like a serious test of courage for anyone. Imagine young warriors taking on a lion single handed and bare fisted. If they tried that, they would indeed prove to be very brave. They would also prove to be very stupid and completely dead. Therefore, how do they kill a lion?
As they patrol their territory, they see all sorts of wildlife. Occasionally, they will see a lion. If they are lucky, it is upwind of them, so it cannot smell them. Hopefully, it is still groaning, grunting and digesting a recent kill. It will be lying down thinking of nothing very much.
At this point, the warriors will pull out a few arrows and dip them in some poison. Creeping up as close as they can to make sure they hit, they then shoot the arrows at the lion. Next, they run like crazy to the nearest cover they can find: the chances are that there is going to be a reasonably angry lion nearby looking for some retribution.
Provided they have all escaped, the young warriors now try to follow the lion at a safe distance. Eventually, it falls over and dies from the poison. Then, the young warriors will creep cautiously up to it (just in case it is not really dead), cut his tail off and return to the village for some major celebration.
What can we learn from this story? How does this relate to businesses and competition?