To analyze the advertising of dot-com companies find three


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To analyze the advertising of dot-com companies, find three examples in magazines and three examples of broadcast ads.

Videotape TV ads or consult superbowl-ads, which compiles the ads from the Super Bowl.

Analyze (1) the purpose of each ad, (2) the effectiveness of the product explanations, and (3) marketers' brand-building efforts.

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