Textbook : Management Information Systems:MANAGING THE DIGITAL FIRM[TWELFTH EDITION] By Kenneth C. Laudon and Jane P. Laudon
Article : Otis Elevator : Accelerating Business Transformation with IT By F.Warren Mcfarlan and Brian J. Delacey
(Business Information System, Otis Case Study)
Reading:
Laudon and Laudon, "EMIS", Chapters 2, 3; Course Reader: Otis Elevator
Case Study (Work on the homework problems and do the readings concurrently.)
Problems
For each problem below proceed in the following structured manner: define the problem; plan the treatment of the problem; execute the plan; draw conclusions.
1. Structured Problem-Solving :
Select a familiar business software application similar to the one discussed in Lecture 1, and then use the structured problem solving approach to logically describe the IT infrastructure (software and hardware) that is used to support the application. (You will probably have to do some internet research to obtain supporting information.)
2. Otis Elevator Case Study : Please read the case study
Otis Elevator: Accelerating Business Transformation with IT and then answer the following questions:
1) Apply Porter's Competitive Forces Model to analyze the forces faced by Otis Elevator
2) Identify the problems faced by OTIS in each of the "primary or supporting activities", and discuss how "e*Logistics" improved the various business processes at OTIS.
3) What are the changes Bousbib wanted to see in OTIS elevator's business model?
4) Briefly describe the early information systems OTISLINE and REM elevator monitoring system implemented by the OTIS, and explain how they transformed the elevator service business process at OTIS?
5) Why was the SIMBA program created and how did OTIS benefit from it?