Question: Throughout the second part of the course we have emphasized that the fundraising process should be integrated with other management processes of the nonprofit organization and be related to total organizational development. This exercise demonstrates the various resources-such as people, relationships, information, and finances-that must be managed for fundraising to be successful.
- Referring to your past experiences by considering internal and external factors (SWOT analysis). Be sure to use the mnemonic acronym SMART for an effective objective. In addition, for strategy be sure to apply the POST method (p. 266).
To each of these resource areas you can apply the five-step management process: analysis, planning, execution, control, and evaluation. To the entire process we bring a professional stance-the application of ethical and technical information to the entire process.
Using the Management Matrix in Achieving Excellence in Fundraising, 3rd Edition, Chapter 2, "Managing the Fundraising Program," as a framework, apply the management process of analysis, planning, execution, control, evaluation to one of the specific resources that must be managed. Using the IRS Form 990 asks nonprofit organizations to report their fundraising income and expenses (among other income and expense items).
In the first five pages:
1) Discuss the ethical and technical knowledge (professional stance) that you bring to this management function.
2) Provide an executive summary
3) Analyze the key concepts related to concept fundraising (referring to vision, goals objectives, and targets to accomplish your MBA).
4) Survey the key elements for achieving excellence in fundraising and conduct a SWOT analysis.
5) Use technology and information resources to research issues in operations management.
6) Write clearly and concisely about fundraising.
In the last 5 pages:
Pick one fundraising activity at your organization (this could be their direct mail program, a special event, etc.). Find out how much it costs to conduct this activity, and also find out how much the organization raised from the activity. Then, using the information in Achieving Excellence in Fundraising, 3rd Edition, Chapter 31, "Budgeting for Fundraising and Evaluating Performance," calculate the ROI (return on investment) and "cost to raise a dollar" figures for the activity. Write a brief assessment of the efficiency and effectiveness of the fundraising effort. Is this activity a good use of the organization's fundraising resources? Are there ways in which the organization could more efficiently use the fundraising resources devoted to this activity? Use what you've learned so far in the course to justify your answers and provide key recommendations for the best fundraising.