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Three months into the launch of the new model the

The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose??

?Market share
?Customer awareness
?Shareholder value
?Perceived quality

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