Thoroughly discuss, describe and critique the so-called “Multi-Step Flow of Communication Model.” As part of your discussion/description, draw a picture of this so-called Model.
Then, provide a specific and detailed summary of ONE of the following approaches Marketers have used to try to put the Multi-Step Flow of Communication Model into practice: 1) Stimulate the word-of-mouth communication process in mass and/or social media advertising; or 2) Simulate the word-of-mouth communication process in mass and/or social media advertising.
For that one approach you choose to discuss, describe and explain at least one example from either print or television media.