Book: Crafting and Executing Strategy
Authors: Thompson Strickland and Gamble Seventeenth edition Mcgraw/Hill Evaluate the differences between a mission, a slogan, and a strategy (repost the current mission and explain why it must change). Review the SWOT elements: specifically--Weaknesses are internal and Threats are external. The Ultimate Threat (UT) shuts down the operation immediately, the UT is critical and is missing from the analysis. Continue to review and repost the UT. Also--review the definition of minimum (and the subsequent grading) as defined for this assignment (and all future assignments).