Assignment Instructions: Perceptual mapping (CO2, C04)
This week you learned about perceptual mapping. For this assignment, apply perceptual mapping to your product/service. You can use one of these Mapping Techniques: similarity scaling, factor analysis, or discriminant analysis.
This involves defining your market, deciding what the main benefit is, selecting the price, and design/market positions. You can look at this by answering the following questions:
1. What are the primary benefits your product offers?
2. How might you determine if you are priced right?
3. If you do not know what your customers are willing to pay for, how will they know?
You may turn this in on a word document, power point, or by other means. Include a supporting narrative that responds to each of the three above questions, which should explain your perceptual map.
• Format according to APA guidelines