This week we explored ways to locate and evaluate business information as well as research methods. The most appropriate method for research depends on various factors such as the size of the population, the research questions and the type of research you conduct. Survey research is popular in many fields due to its relative ease of use and the fact that large samples can be surveyed. Interviews provide additional information such as body language and other qualitative factors that the researcher may find valuable. The link below provides more information regarding these two important research methods.
In addition to conducting research, it is important to evaluate sources. Discuss some effective strategies to evaluate resources that were discussed in this week's readings.