Assignment
This week we discussed different types of strategy for the international firm which included a discussion on various entry modes. Select any company of your choice and provide a short paper which details their strategy and what entry mode they use to gain access to foreign markets.
Your paper should be 3-5 pages.
Please select 1 from the left hand column to write about.
| Exporting |
Fast entry, low risk |
Low control, low local knowledge, potential negative environmental impact of transportation |
| Licensing and Franchising |
Fast entry, low cost, low risk |
Less control, licensee may become a competitor, legal and regulatory environment (IP and contract law) must be sound |
| Partnering and Strategic Alliance |
Shared costs reduce investment needed, reduced risk, seen as local entity |
Higher cost than exporting, licensing, or franchising; integration problems between two corporate cultures |
| Acquisition |
Fast entry; known, established operations |
High cost, integration issues with home
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