This question is about segmentation for businesses that


MARKETING

This question is about segmentation for businesses that sell and market to other businesses.

a. Briefly describe what NAICS codes are and their purpose.

b. Briefly describe what NAPCS codes are and their purpose.

c. How would a person engaged in B2B sales and marketing use both of these coding schemes? Provide a simple example

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Operation Management: This question is about segmentation for businesses that
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