1- The first assignment is We have to present as a group our marketing plan executive summary. My part is Market Overview.
This part summarizes the most essential elements of the plan on one page. It is specifically provided for the company CEO who doesn't have time to read the entire plan. It is written last, but placed up front in the plan (after the Table of Contents, before Company Description).
This provides an overview of your strategy, goals and plan. It is critical that you state your marketing strategy (such as: "differentiated by high product quality," or, "pull strategy to strengthen brand preference and product requests") in the Executive Summary!
2- the second one is just need to be fixed, is onley the red comments. Executive Summary
Created By
Note: Since this is a marketing document, change the section subtitles where appropriate to flow with your content. For example, don't start your document with the subtitle "The Hook." Use a subtitle to hook the reader.
The Hook:
This is a compelling statement of why your idea/product/company is going to be the next big thing. Make it concise and concrete. Do not lead with a product description or your team. Investors are more worried about missing out on the next big thing than about making safe bets.
The Challenge:
Clearly describe the problem that you are going to solve. Describe the pain and how you're going to solve it. Make sure the scope of this is clear, but hold off on describing the market size.
The Solution:
Introduce your product or service here. Use straightforward language and describe exactly what you have and how it solves the problem you have identified. Outline who uses your solution and how you access them.
The Opportunity:
Describe the market here - the size, lifecycle and dynamics. How fast is it growing? What's driving the growth? Be specific. Use unit sales and revenue metrics, but don't be too broad; address the specific size of the niche you're entering. Don't describe a $100 billion market when you're selling to a specific $250 million sector.
Your Competitive Advantage:
Do you own any intellectual property? A patent? Exclusive distribution? Clearly describe how you expect to beat your competition.
Your Business Model:
Describe your revenue model and unit metrics. What are your customer acquisition costs? Your customer lifetime value? Your unit cost of production? Your break-even point? And how will these change as your business scales? If you're in technology, be sure to be able to explain the key metrics relevant to your product or service such as DAU, MRR, CMGR, churn and your burn rate. If you're unsure, find out which metrics the professional investors in your space evaluate, and calculate yours.
The Promise:
You're selling an investment opportunity, so use your financial projections to quantify what success you expect to show. Your projections should be defendable. Be wary of general hockey stick curves; you will lose credibility if they're not believable. At the minimum, include three years of annual projections for revenue, expenses, net income or loss, unit sales and headcount.
The Ask:
How much are you asking for? List the amount that you need to achieve your next milestone. Don't ask for too little - professional investors will expect that you'll need twice as much as whatever you list here. Describe how you'll use these funds to achieve the milestone.
Attachment:- allround_marketing_plan_andrea_edits_03.08.17.rar