Completed Marketing Plan
This last step is to put together all of the pieces of your marketing plan into one coherent document. Your marketing plan should include the following;
Title page
Table of Contents
- Before or After the Executive Summary (your choice) you must create a table of contents that shows the different elements of your marketing plan and their order.
Executive Summary
Product, Company, and Market Conditions Analysis
Purchasing Factors and Target Markets
Summary of Marketing Research
Distribution and Pricing Strategies
Integrated Communication Strategy.