This is related to business strategy and policy course and


This is related to Business strategy and policy course and the topic is: the external environment

1) In the industry of "Under Armour Inc.", what actions could existing companies take to erect barriers to entry to this industry for new potential competitors?

2) What are possible countermeasures a new potential competitor can take against the barriers erected by existing companies?

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Operation Management: This is related to business strategy and policy course and
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