This is a business communication class, we need to write a 10 pages library research paper including title page, a formal memo transmittal, table of contents, list of illustrations, executive summary or abstract,references or works cited.
The formal memo include thesis, two sides of persuasion and also whats the problem you will deal with.our topic is: Selling to college students. your car dealership is located in a university town, but the manager doubts that selling cars to college student will be profitable.
You agree that college incomes are low to nonexistent, but you see some students driving late-model cars. Recommend to the dealership's manager whether to begin marketing to college students, suggesting some tactics that would be effective.