In the early weeks of semester, you will be required to visit a Global marketing organisation located in Australia.
The company is NIKE. It is an international company that's based in Australia.
(PLEASE NOTE IT IS ESSENTIAL FOR ALL STUDENTS TO VISIT THIS ORGANISATION.)
This individual case study provides an opportunity to demonstrate your understanding of how a Global business works. You are required to write 2,000 words on how this Global organisation markets its products.
In the assignment you have to talk about the 7 P's related to this organisation.
Assignment is revolved around the 7 P's.