YouTube video-Market Segmentation and Targeting
Target Marketing.
This former Best Buy CMO (Chief Marketing Officer) reveals some insider strategic analysis of the retailer's 4 different target markets.
Take note how the stores were modified based on which of the 4 consumers was the #1 buyer in the different locations.
Apply this kind of thinking to any consumer brand of your choice.
Project the profile of two different consumer groups for the brand you select and explain how the brand could modify their marketing mix factors to appeal specifically to the two different consumers.