Discussion: (Minimum one page is required)
This Discussion is on emerging submarkets in the fast food industry and creating alternative responses. We also discuss competition in the high growth markets of sports drinks and electronic PDAs. This discussion is also on the future of the fax machine and scenario analysis on hybrid/alternative fuel automobiles.
Please answer all questions associated with the discussion. Some are opinion-based and just require that you weigh in with your thoughts or perspective.
Scenario: Hybrid cars will continue to improve and take 15% of the automotive market in a few years. Analyze it from the point of view of an energy company like Shell, a car company like Mercedes (who makes diesel cars) and Chrysler (who does not).