This discussion helps you develop the skills to master the following course competencies:
Develop innovative and sustainable solutions to strategic marketing challenges.
Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This discussion helps you develop the skills to master the following objective:
Develop familiarization with marketing segmentation techniques.
Revisit the MBA6012 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.
Activity Instructions
To define market segments, a company goes through a process of discovery that begins with research. Discuss the steps necessary to uncover, develop, define, and target specific markets.